Canbo Discount Stores opened its doors for the first time in Iran in 2011 with the main purpose of offering customers the basic food and consumable goods at the best possible prices and highest quality.

Canbo, as the pioneer of the hard-discount model in Iran, limits its product portfolio to approximately 800 items and aims at having essential consuming products only.

In 2015, Canbo continued to pursue the policy of opening new stores and continuously increase its turnover. By the end of 2015 Canbo reached 150 stores in Iran. In 2016 Canbo aims to carry on its growth by increasing the number of stores to 300 and by September 2017 the number of stores is going to reach the 450. thanks to its efficient cost management policy while never compromising its quality and customer satisfaction understanding.

CANBO sustains trust-based relationships with its customers and suppliers as well as the landlords of the stores. It utilizes a flawless service philosophy embraced by all of its employees.

 

Canbo’s Philosophy

CANBO’S  HARD-DISCOUNT CONCEPT

Canbo’s goal is to minimize its operational costs in an effort to offer price discounts to its customers. As the pioneer of the hard-discount model in Iran, thanks to its organizational structure, efficient cost management and limited product portfolio, Canbo builds its hard-discount concept on three main pillars:

  • To speed up decision-making and implementation processes by establishing a dynamic logistics and information network between regional offices and stores with a decentralized organizational structure.
  • To avoid any unnecessary expenses that might raise the product prices; to minimize the management, store design, personnel, distribution, marketing and promotion costs.
  • To supervise quality standards most efficiently by limiting the product portfolio to 800 products and to offer customers these products at best possible prices.


Due to its high purchasing power, Canbo is the largest buyer of most of the products it sells. Hence, it encourages suppliers to make products at low cost with high quality.

Canbo employs a detailed and well-thought mode of operation for product selection and pricing. Products that are offered to consumers in the stores are selected in such a way that they satisfy 80% of the basic daily requirements of any household.

 

 

 CANBO’S SERVICE PHILOSOPHY:

CANBO cares about its customers more than short-term high profits

CANBO offers the highest quality products with the best possible prices

CANBO customers can benefit from return policy in which they can bring back the products that do not meet their standards by providing the receipt

CANBO choose high quality products specifically for its customers

CANBO avoids un necessary advertisings which will increase the prices.
 
CANBO displays the products in boxes and avoids unnecessary store expenses

CANBO rents stores at locations nearest to its customers

CANBO stores are decorated with minimalist simplicity

CANBO stores employ competent personnel who ensure uninterrupted delivery of service